Frazier & Deeter
Building a fresh online face for a global accountancy firm
The challenge
After significant growth and acquisitions, Frazier & Deeter needed its website updated to reflect the business’ newly broader scope and global presence.
The Solution
A WordPress build leveraging the power of patterns, plus a flexible delivery team who skillfully incorporated a mid-project rebrand onto the new site.
Integrating a refreshed brand identity
As Frazier & Deeter expanded their global presence, their updated brand identity became a central focus for the new website. Our team worked closely with their leadership team to incorporate fresh color schemes, typography, and visual assets into the design. This alignment ensured the site reflected their evolving vision while maintaining a cohesive user experience and a strong visual impact.
Building a modern website foundation
To help Frazier & Deeter achieve their goal of launching a new website aligned with their global growth, Modern Tribe utilized our WordPress framework. This foundation allowed us to efficiently create a suite of flexible patterns tailored to their most important content needs, including lead generation and high-traffic pages.
The website’s structure was carefully designed to prioritize usability and conversion. Focused landing pages guided visitors through clear paths to connect with the firm while emphasizing Frazier & Deeter’s professional expertise and industry leadership.
A multi-tiered navigation
As a growing global firm, Frazier & Deeter required a navigation system capable of guiding users across an expanded range of services and industries. We designed a multi-tiered global navigation that made it simple for users to find the information they needed, whether accessing resources, exploring services, or learning about international locations. Our approach emphasized clean hierarchy, hover-triggered mega menus, and contextual pathways to provide intuitive access without overwhelming users.
Highlighting resources and insights
Frazier & Deeter’s thought leadership was a key part of the site’s strategy. We crafted a dynamic Insights section, complete with a searchable archive and beautifully designed single views. Whether users were reading the latest article or exploring past resources, the experience was seamless, professional, and polished.
A stellar handoff
We successfully launched the new frazierdeeter.com in just a few months and ensured a smooth transition to the internal marketing team. By designing an intuitive WordPress editorial experience, we empowered them to take control of their content from day one, confidently reflecting their refreshed outlook and global presence.
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