Salesforce
Empowering nonprofits with Salesforce CRM tech & thoughtful WordPress content strategy
Salesforce.org is a trailblazer in providing robust CRM technology to nonprofits and educational institutions, helping organizations operate effectively, raise funds, and foster more meaningful relationships with the communities they serve.
The challenge? Salesforce.org’s web team was struggling with content strategy and a cumbersome editorial process. They wanted to better bridge the gap between diverse target audiences and the wealth of resources and content tools available. That’s where Modern Tribe stepped in. Given our track record of partnering with various Salesforce teams on projects ranging from plugins to blogs, we were thrilled to collaborate once more.
Crafting a dynamic editorial experience for both visitors and creators
Our approach was twofold: First, we worked closely with Salesforce.org’s marketing team to identify existing challenges, and define optimal outcomes.
Second, we focused on making content discoverable by crafting pathways catering to both industry-specific and categorical perspectives. We built a flexible WordPress solution with custom Gutenberg blocks that aligned with audience needs and business objectives.
The result? A resounding success. We empowered Salesforce.org’s editorial team with autonomy, streamlining the content creation process. By collaborating seamlessly with their internal IT team—from development to support and final handoff—we ensured that Salesforce.org could take the reins and manage their new platform independently.
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