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LendNation

Launching a new site and laying the groundwork for a full app experience

Visit lendnation.com

The challenge

The LendNation marketing team was struggling with Sitefinity technical burdens and workflow constraints, making regular updates or new features difficult. They needed a quick solution—a new website with a contemporary design that would provide a foundation for future development and growth.

The Solution

Modern Tribe created a new WordPress website with a thoughtful, audience-focused user experience, plus many custom patterns to support flexible and engaging product storytelling. We also stabilized infrastructure and achieved enterprise-level performance, SEO, security, and accessibility standards.

What’s Next

While LendNation’s path to major digital transformation started with a website redesign, it has rapidly evolved into a multi-platform initiative spanning the U.S. and Canada. The effort seeks to reimagine how customers access, apply for, and manage loans, all seamlessly managed atop a complex ecosystem of third-party vendors and legacy systems. Currently, we’re deep into developing a larger, more complex app for LendNation, building on everything we’ve done to date.

LendNation_hero_start your journey

Understanding ideal user flows to support engaging storytelling

We kicked off the project with a Discovery phase focused on understanding ideal user flows and experience for LendNation’s audiences. Our findings informed the creation of a new website with thoughtful, audience-focused UX, including a “choose your own adventure” flow for new customers, extended navigation showcasing featured content, and a substantial toolbox of custom patterns in three different color themes to support the marketing team’s goals of empowering flexible and engaging product storytelling.

The site is now fully flexible for the marketing team to make updates by using the WordPress Block Editor combined with custom templates, patterns, and an overall improved admin experience.

LendNation – switching themes and custom icons

Enterprise-level performance, SEO, security & accessibility

We stabilized infrastructure by hosting with WordPress VIP and Cloudflare, and ensured the new site achieved enterprise-level standards for performance, SEO, security (especially important for the financial sector), and accessibility (WCAG 2.1 AA).

lendnation-homepage

Delivering significant wins

The initial new WordPress site was completed and launched within a six-month build window, providing the small LendNation digital team a stable and easy-to-maintain site that cleared the runway for them to focus on strategy and further marketing transformation in the remainder of their fiscal year.

The new LendNation website demonstrated significant performance enhancement against its predecessor—44% faster page loads led to a dramatic 99% increase in search impressions. These gains culminated in LendNation loan applications rising 26% in the months immediately following the new site launch, with the increased site traffic underpinning record levels of online funded loans in the two months post-launch.

lendnation-mobile

Bringing the experience beyond the browser

Alongside the website, we’ve been working hand-in-hand with LendNation’s internal product and design teams to develop a secure, scalable customer app. Built outside of WordPress with a modern React frontend, the app is designed to meet complex business and compliance needs across the U.S. When it launches in 2026, the product won’t be just an app, but a cornerstone of LendNation’s evolving digital experience.

  • layout

    Customer dashboard for managing active loans

  • plug

    Real-time data integrations with internal and external systems

  • pin-check

    Support for state-by-state compliance logic

  • touch-id

    Secure authentication via Ping Identity and DaVinci flow tooling

  • arrows-infinity

    Seamless UX powered by the design system we originally created for the web